The hidden Trump vote in this country is a very significant proposition.

Donald Trump performs consistently better in online polling where a human being is not talking to another human being about what he or she may do in elections.

It’s because it’s become socially desirable especially if you’re a college education person in the USA to say that you’re against Donald Trump.


It’s a project we’re doing internally, I call it the 'undercover Trump voter', but its real and I think that if you go around this country and you talk to people you see it’s real as well.


